Fast&Up
"Onshelf got us listed across the GCC in under four months — and held the SOR account so we could keep building brand from India."
- Live across Noon + Amazon.ae in 14 weeks
- Hit profitability by month 6
- Expanded to Watsons SEA in year one
Introducing D2R — Direct-to-RetailGet your brand
Get your brand
onshelf. Everywhere.
Onshelf is the Direct-to-Retail platform for global brands. We connect manufacturers directly to retailers and marketplaces — compressing distributors out of the middle — across the US, GCC, Southeast Asia, ANZ, and China.
Trusted by 60+ global brands selling Direct-to-Retail across 15 markets.
Fast&Up
Faces Canada
Pilgrim
The Derma Co
Mamaearth
Nykaa
Perfora
MiniFace
JOVS
Life Botanics
Nutrigums
Kay Beauty
Iyon
Orzax
Youvit
Gummy Worlds
Sainhall
Skin Academy London
Fast&Up
Faces Canada
Pilgrim
The Derma Co
Mamaearth
Nykaa
Perfora
MiniFace
JOVS
Life Botanics
Nutrigums
Kay Beauty
Iyon
Orzax
Youvit
Gummy Worlds
Sainhall
Skin Academy London
0×
Avg. international revenue growth in year one
0 months
From kickoff to first retail listing
0%
Lower cost than going through a distributor
WHAT IS D2R?
The distributor model is broken. D2R fixes it.
For decades, global brands relied on country distributors to enter new markets — handing over margin, brand control, and customer data in exchange for shelf access. Direct-to-Retail collapses that model. Onshelf operates as your in-market team: regulated entity, fulfillment, retail account management, marketplace operations — all under one roof, one contract, one P&L. You keep the margin. You keep the brand. You keep the data.
THE DISTRIBUTOR MODEL
THE D2R MODEL
Time to first listing
12–18 months
3–4 months
Brand ownership
Distributor controls
You own the relationship
Margin to you
30–45%
65–80%
Channel reach
Single distributor's accounts
Marketplaces + retail + DTC
Reporting
Quarterly, opaque
Real-time, line-item
Risk
Trapped inventory, no exit
Flexible, scalable, reversible
THE ONSHELF PLATFORM
Built for Direct-to-Retail growth.
One platform across three planes — Operations, Infrastructure, and Growth. Use the stack end-to-end, or plug Onshelf into the pieces you already run.
- OnshelfShip
Cross-border freight, air & sea, with door-to-door tracking.
- OnshelfFulfill
In-country 3PL footprint across 15 markets, 48hr SLA.
- OnshelfFirstMile
Factory-direct pickup, consolidation, and bonded warehousing.
- OnshelfReturns
International reverse logistics, refurb, and resale.
- OnshelfTrack
Unified order, inventory, and exception dashboard.
CHANNELS
Three ways to go Direct-to-Retail.
D2R Marketplaces
Operate as Seller of Record on Amazon, Noon, Lazada, Shopee, TikTok Shop, Tmall, and JD. We hold the account, you keep the brand.
AmazonNoonLazadaShopeeTikTok ShopTmallJD
Explore
D2R Retail & Modern Trade
Direct buy-side relationships with Watsons, Sephora, Nahdi, Carrefour, and Chemist Warehouse — including PO management and in-store activation.
WatsonsSephoraNahdiCarrefourChemist Warehouse
Explore
D2R DTC
Stand up a fully localized DTC site in new markets — Shopify or headless — with in-country fulfillment, payments, and CRM.
Localized ShopifyIn-country 3PLLocal paymentsCRM & retention
Explore
WHERE WE OPERATE
Five regions. One operator. One contract.
A single MSA, a single P&L, a single team. We carry the entity, the inventory risk, and the operational lift — across every market you want to win.
United States
MARKETS
USA
CHANNELS
Amazon, Target+, Sephora, modern trade
GCC
MARKETS
UAE, KSA, Kuwait, Qatar, Bahrain, Oman
CHANNELS
Noon, Amazon.ae, Nahdi, Carrefour, Sephora
Southeast Asia
MARKETS
Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam
CHANNELS
Lazada, Shopee, TikTok Shop, Watsons
Australia & NZ
MARKETS
Australia, New Zealand
CHANNELS
Amazon AU, Catch, Chemist Warehouse, Priceline
Greater China
MARKETS
Mainland China, Hong Kong, Taiwan
CHANNELS
Tmall, JD, Douyin, Xiaohongshu
HOW WE PARTNER
Two ways to partner. You choose how much risk to share.
MODEL A
Platform + Managed Services
You own the inventory. We operate the platform — compliance, IOR/SOR, fulfillment, marketplaces, retail accounts, content — on a transparent fee. Best for brands with traction who want speed and control.
- Transparent platform fee + ops fee
- You hold inventory and brand
- Full data and account access
- Month-to-month flexibility
MODEL B
Inventory-Led D2R
We buy the inventory and run the market. You ship to our bond, we take it from there — from registration to retail. Revenue-share upside, true partnership on demand risk.
- We hold inventory and market risk
- Revenue share on net sales
- Faster launch, less working capital
- Bonded warehouse + capital backed
WHY ONSHELF
End-to-end execution. Not just access.
1
End-to-end execution
We don't hand you a list of contacts and walk away. We run the daily ops — inventory, content, ads, retail buyers — on your behalf.
2
Compressed distributor margin
Cutting one layer out of the chain returns 25–40 points of margin. We split the gain with you — never with a middleman.
3
Single contract, five regions
One MSA, one team, one P&L across the US, GCC, Southeast Asia, ANZ, and China. No re-negotiating per country.
4
Capital-backed when you need it
Inventory-led D2R lets us hold the market risk. You launch with less working capital and faster payback.
NUMBERS THAT MATTER
Numbers our brand partners care about.
90%
On-time retail listings within SLA
3 months
Median time to first marketplace sale
80%
Of brands expand to a second region in year one
40%
Average margin lift vs distributor route
75%
Of inventory turned within 90 days
30%
Lower landed cost via bonded consolidation
3+
Channels operated per brand on average
1,000+
SKUs live across our retail network
SUCCESS STORIES
Brands going Direct-to-Retail with Onshelf.
Faces Canada
"We replaced two distributors and three agencies with one Onshelf contract. Faster, cheaper, and we own the data now."
- Replaced 5 vendors with 1 contract
- Margin up 32 points
- Live in 3 regions, 9 markets
Pilgrim
"Inventory-led D2R let us launch in Southeast Asia without tying up our own working capital. Onshelf carried the risk."
- Zero inventory on our balance sheet
- Scaled to 6 SEA markets in 8 months
- Top-10 personal care brand on Shopee MY
INTEGRATIONSView all 27 integrations
Works with your existing stack.
Native connectors to every storefront, marketplace, ERP, CRM, and ad platform you already run — so Onshelf slots in without ripping anything out.
Shopify
WooCommerce
BigCommerce
Wix
Salla
Zid
Amazon
TikTok Shop
Noon
Lazada
Shopee
Tokopedia
Tmall
JD
Catch
Trendyol
NetSuite
SAP
Salesforce
Klaviyo
Meta
Google
Gorgias
ShipBob
RESOURCES
The D2R Playbook starts here.
PLAYBOOK
The D2R Playbook for Global Brands
The complete framework for compressing distributors out of the middle, across five regions.
Read
GUIDEPicking your first D2R market
A scoring model for prioritizing GCC vs SEA vs ANZ vs Greater China.
Read
REPORTState of D2R 2026
Benchmark data from 60+ brands operating Direct-to-Retail.
Read
WEBINARInventory-Led vs Asset-Light D2R
When to use which model — with case studies from Pilgrim and Faces Canada.
Read
CASE STUDYFast&Up: 14 weeks to first GCC sale
How a sports nutrition brand replaced its regional distributor with Onshelf.
Read
GLOSSARYIOR vs SOR vs MOR — what's the difference?
The compliance vocabulary every D2R brand should know.
Read
Ready to go Direct-to-Retail?
Five regions. One operator. Let's map your next market in a 30-minute call.